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Legal

Privacy Policy

Ojo Wardrobe App

Effective Date: July 3, 2026

1. Introduction

Welcome to Ojo ("we," "our," or "us"). We are committed to protecting the privacy of every user of our mobile wardrobe application ("the App"). This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and what choices you have regarding your data.

By downloading or using the App, you agree to the collection and use of your information as described in this policy. If you do not agree, please do not use the App.

Developer / Data Controller: Ojo Studio, LLC · Contact email: support@ojoapp.io · Website: https://ojoapp.io

2. Information We Collect

2.1 Information You Provide Directly

When you create an account or use the App, you may provide:

2.2 Information Collected Automatically

When you use the App, we may automatically collect:

  • Email address — used to create and authenticate your account
  • Username — a display name of your choosing
  • Location — either a city name you enter manually, or, if you choose "My Location," your device's GPS coordinates read on demand at that moment. Location is used solely to retrieve local weather for outfit suggestions; coordinates are sent only for the weather lookup and are not stored or tracked in the background
  • Clothing item photos and metadata — images you upload or capture of your garments, plus descriptions, categories, colours, fabrics, and (optionally) merchant and purchase price
  • Outfit wear history — records of which outfit suggestions you marked as "Wore this today"
  • Push notification token — a device-specific token used solely to deliver notifications you have enabled (e.g. morning brief, weather changes)
  • Trip information (optional) — for trips you add, the airline, confirmation number, travel dates, origin/destination airports, and destination city, plus any outfit plans you build for them
  • Device information — device model, OS version, and app version
  • Crash reports — error logs to help us identify and fix bugs

2.3 Information We Do NOT Collect

We do not collect financial or payment information, social media profiles, or biometric data of any kind. We do not track your location in the background or store your GPS coordinates — see the Location entry above for how one-time, on-demand location is used.

3. How We Use Your Information

We use the information we collect solely to operate and improve the App: account creation and authentication; generating personalised outfit suggestions based on your closet, preferences, and local weather; remembering your style preferences and outfit history across sessions; sending notifications you have enabled; powering the optional trip planner; and diagnosing crashes.

We do not use your data for advertising, and we do not sell your personal information to any third party.

4. How We Store and Protect Your Information

Your account data, closet metadata, outfit history, and trip information are stored in MongoDB Atlas, a cloud database service. The images of your clothing items are stored on Cloudflare R2, an object-storage service used as our image CDN; image filenames are random identifiers that contain no personal information. All data is transmitted over HTTPS/TLS encrypted connections, and access is limited to authorised systems.

No method of electronic storage or transmission is 100% secure. If a breach occurs that is likely to affect your rights, we will notify you promptly.

5. Third-Party Services

The App uses a limited number of third-party services to function. Each service receives only the data needed to perform its role:

  • MongoDB Atlas — cloud database used to store your account, closet metadata, outfit history, and trip information.
  • Cloudflare R2 — object storage used to host the clothing item images you upload or capture. Images are served via CDN over HTTPS.
  • Apple WeatherKit — receives the latitude/longitude resolved from the city you have set in order to return local weather conditions. Apple does not receive your account identifier. See Apple's data-source attribution for the full list of data sources.
  • Expo Push Notification Service — receives your device push token (and the contents of the notifications you have enabled) so it can deliver them to your device.
  • Google Sign-In (optional) — if you choose to sign in with Google, Google returns your email address and basic profile information so we can create and authenticate your account. We do not request access to your Gmail, contacts, or any other Google data.

6. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may disclose your information only in these limited circumstances:

  • Service providers: Third-party vendors (MongoDB Atlas, Cloudflare R2, Apple WeatherKit, Expo Push, and — if you use Google Sign-In — Google) acting on our behalf under their published privacy and security terms.
  • Legal compliance: If required by law, court order, or governmental authority.
  • Safety: To protect the rights, property, or safety of our users or the public.
  • Business transfer: If we merge with or are acquired by another company, with advance notice to you.

7. Data Retention

We retain your personal information for as long as your account is active. Account data and wardrobe data are kept until you delete your account. Outfit wear history is retained for up to 12 months. When you delete your account, all personally identifiable data is permanently removed within 30 days.

8. Your Privacy Rights

8.1 All Users

You may access, correct, or delete your data at any time within the App. To request a downloadable copy of your data, contact us at support@ojoapp.io.

8.2 California Residents (CCPA)

California residents have the right to know what personal information we collect, request its deletion, opt out of its sale (note: we do not sell data), and not be discriminated against for exercising these rights.

9. Children's Privacy

The App is not intended for children under the age of 13 and complies with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from children under 13. If you believe your child has provided us information, contact us at support@ojoapp.io and we will delete it promptly.

Users aged 13–17 may use the App with parental awareness.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the Effective Date and notify you via in-app notification or email. Your continued use of the App after changes constitutes acceptance.

11. Contact Us

If you have any questions about this Privacy Policy, contact us at support@ojoapp.io. We aim to respond within 30 calendar days.